DXP teams play a critical role in enabling marketing success, but too often, the connection between Drupal and digital marketing strategies is overlooked. This session will explore how DXP team members can build a marketing-ready Drupal platform that equips marketers with powerful tools for content optimization, personalization, AI automation, SEO, and data-driven decision-making. We’ll use real world examples and highlight how the new Drupal CMS, along with marketing and AI enhancements, can enable marketers to execute their strategies smarter and faster. 

Key Takeaways Include: 

• Building a marketing-optimized Drupal platform for seamless content management, analytics tracking, campaign and microsite execution
• Personalization & A/B Testing Enablement: Integrating tools and features that give marketers control over tailored experiences
• Integrating MarTech with Drupal: Best practices for connecting Drupal with CDP, CRMs and marketing automation tools
• SEO & Content Performance: Ensure content structure, meta data and automation
• Governance Strategies: How to bridge the gap and foster collaboration between DXP teams and marketers

Prerequisites:

• Experience with Digital Marketing Concepts (understanding of SEO, personalization, A/B testing, marketing automation or analytics)
• Familiarity with MarTech Tools (Google Analytics, CDP, CRM, automation tools)
• Interest in DXP & AI-Driven Marketing